Liam Darbon is Director of Digital and Innovation at Tate, a world-renowned family of art galleries spanning the UK, with a mission to increase the understanding and enjoyment of art. Liam leads on Tate’s Digital, Trading and Innovation strategies - maximising audience engagement and loyalty. Previously, Liam was Head of Omnichannel Trading and led on the commercial development of Tate Galleries and Tate Enterprises Limited. Prior to Tate, Liam held senior commercial leadership positions at John Lewis and has also worked for American Express and the marketing agency Syncredible. Liam is our co-chair of Birmingham Museums Trading Limited.